Target Audience research and Identification

A part of our research for our main product we have to create and produce a target audience profile (TAP) and also research some similar films to our short film Grief, to look at what their target audience is. This will give us a better idea about who to aim our film at and who our preferred target audience will be and also the age ranges of people who watch those kinds of films.

Below I am going to embed some examples of films that are similar to our short film Grief which is a 12A.

The Notebook

Title - The Notebook

The notebook is a drama, the same as our short film is so therefore I thought it would be a perfect match for our short film Grief. Also 15-24 is around the age range that we were looking for for our short film and this is around that age range with 15% of people that like and view the notebook. Therefore I thought it would be perfect for my research into finding the perfect target audience for our short film Grief. 

If I Stay

Title - If I Stay

If I Stay is a drama, the same as our short film Grief. Therefore I thought it would be the perfect match for our short film. Also 12-14 is the age that we are looking to aim Grief at and this film has 11% of people who have viewed and liked this film. Therefore I thought it would be perfect for my research into finding the perfect target audience for our short film Grief.

50 First Dates

Title - 50 First Dates

50 First Dates is a romance which is also another thing we wanted to capture in our short film Grief. We wanted our short film to be a mixture of drama and romance. Therefore I thought 50 First Dates was the perfect film to talk about in the research for my target audience as it is a mixture of both drama and romance. Also 12-14 is the age that we are looking to aim for with our short film and 50 First Dates has a percentage of 9% of people who like and watch this film. Therefore I thought it would be the perfect film to talk about in the research for my target audience.

 We also created an emaze on our perfect target audience;

We also had to create a Target Audience Profile (TAP) along with our research which is a profile of the type of person we would like for our target audience for our short film Grief. Here is our TAP;

Tap by emma on Scribd

My next post is going to be our film treatment.